Yahoo! and FIFA Launch Official 2006 FIFA World Cup(TM) Site


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By Finanzen.net

With soccer fans around the globe anxiously awaiting theFinal Draw on Friday, December 9 in Leipzig, Germany, Yahoo! and FIFAhave teamed up to deliver the Web's most dynamic football experienceat FIFAworldcup.com. The newly re-launched official Web site of the2006 FIFA World Cup Germany(TM) offers an unparalleled one-stop shopfor fans of the world's biggest sporting event, and will includereal-time coverage of both the Final Draw and the 64 matches of theTournament; exclusive vintage video highlights; and a wealth ofinformation about Germany and the specific host cities. In addition,FIFAworldcup.com has added three new language versions this week --Portuguese, Italian and Korean -- and is now available in a total ofseven languages.

On December 9, fans around the world will be able to follow thedraw and comment on the results through a live and interactive chatapplication, which is sponsored by Emirates Airlines. Not only willfans find out where and against whom their favorite team will playnext summer, but they will also be able to read reactions, quotes andanalysis from experts in any one of FIFAworldcup.com's seven languageversions. For coverage of the 2006 FIFA World Cup, the site will beavailable in Portuguese, Italian, Korean, English, French, German andSpanish. "For the millions of passionate soccer fans worldwide,FIFAworldcup.com will serve as the most comprehensive site forinformation that users will not find anywhere else -- regardless ofcountry, time zone or hemisphere," said Jorge Consuegra, generalmanager of Yahoo!'s FIFA Sponsorship. "With a wide range of videoclips, breaking news, interviews and real-time results, the siteenables consumers worldwide to engage with the biggest sporting eventin the world."

"FIFA is very pleased to announce the expansion ofFIFAworldcup.com with new languages and new features for soccer fansworldwide," said Jerome Valcke, director of FIFA Marketing & TVdivision. "This Web site brings together the best of the FIFA WorldCup with the Internet expertise of Yahoo!, so that fans from everycorner of the world can experience the planet's most popular sportingevent."

FIFAworldcup.com -- One Global Stage

FIFAworldcup.com is produced, designed, hosted and marketedjointly by FIFA and Yahoo!. The official site has five main sections:Tournament, Classic Football, Fun and Games, Organisation andDestination Germany, each of which contains breaking news, real-timeresults, photo galleries, and archived video highlights from thevaults of FIFA.

-- Preliminaries/Tournament

This section serves as the fan's source of extensive tournament information, including: team profile pages, each team's matches and road to qualifying for the 2006 FIFA World Cup, players profiles, statistics, team history, previous heads to heads and other information.

-- Classic Football

Classic Football contains exclusive content soccer fans will not find anywhere else on the Internet. Featuring vintage archived video highlights from the vaults of FIFA, fans can view volumes of past FIFA World Cup footage, including FIFA World Cup's classic matches, players, coaches and stadiums.

-- Fun and Games

The Entertainment area gives die-hard soccer fans a chance to test their FIFA World Cup knowledge through an interactive trivia game. Other content includes the ability to discover the FIFA World Cup Official Mascots in the Mascot Zone and download computer screen-savers and "wallpaper" of past FIFA World Cup(TM) matches.

-- Organization and Destination Germany

For fans traveling to Germany for the 2006 FIFA World Cup, the official site includes information on host cities, ticketing, accommodation, hospitality, local organizing committee as well as stadium videos, photos, locations and capacities. Fans can also plan their trip through Germany in June 2006 with a range of interactive features like itinerary calculation or the Deutsche Bahn booking engine.

About the Yahoo!-FIFA Relationship

In September 2001, Yahoo! and FIFA (Federation Internationale deFootball Association), the world governing body of soccer, enteredinto an exclusive, multi-year, global relationship. Through theagreement, FIFA and Yahoo! are jointly producing, marketing, andcommercially operating the official Web site of the FIFA WorldCup(TM). Yahoo! is also one of 15 Official FIFA Partners worldwide.The deal includes the 2002 FIFA World Cup Korea/Japan and the 2006FIFA World Cup in Germany.

Yahoo! is using its expertise in the field to market and promotethe sponsorship, advertising and promotional opportunities availableon the official site, which provide companies the ability to reachmillions of Internet consumers on a global basis. Advertisers onFIFAworldcup.com also have the opportunity to extend their marketingmessage to Yahoo!'s global network, which reaches more than 400million unique visitors every month.

FIFAworldcup.com set a new landmark in the history of the Internetand soccer in 2002. During the tournament, the Web site registeredmore than two billion page views making FIFAworldcup.com one of themost popular sports-event Web sites ever.

Article submitted by: Webshark
Last Update: 12-05-2005
Category: Yahoo!

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